The virtual visit - or the benefits of your online access logs

So, you are a small business, with a web site that has more than one page. Great. Now, for those of you who don't know, web sites will automatically give you some insights on your visitors. It's a little bit like owning a retail store, and looking at the people who stroll in through the doors. Some get out immediately, some linger a moment, some ask 1-2 questions, and then some will take their time, look at everything carefully, and even make a purchase.

Same thing with web stats/logs. If your web hosting provider is not giving you access to your web stats/logs, then you should ask for access to them. If they can't do it, then never fear, there are options - and even FREE options - on the web that can take care of that.

Next to our Better IT series, we will have a shorter one running in parallel, which will talk about how to use your web stats to gain a business advantage and some insight into the needs and wants of your clients.

For example, one thing that we love at ZEINC58 is the ability to see the path a visitor took while going through our web site. A visitor's path gives you an insight wrt/ what people click on first. What catches their eye. Where do they spend most of the time. How do they find their way through the site.

Another one is the stats on what provinces/states people come from, returning visitors, and (very useful) the keywords they used on a search engine that took them to your site.

Look for this new article series starting this coming Sunday (May 15th). As usual, our Better IT will be available as well.