Business promos for the cost conscious people

So, we thought about going to a Media company and/or a print shop to help us out with our promotional and marketing campaign, but a couple of things came in the way:

1. We are pulling this business by its bootstraps - ie, we are cost conscious.

2. We calculated that a run of about 400 fliers, would cost us twice the price for very high quality paper from Staples (500 sheets, which @ 2 fliers per page, give 1000 fliers!). And did we mention, we got a smoking, office capable HP laser printer. Yeah baby!

So, we decided to put to use the philosophy behind the design of our web site (that proper digital media should translate seamlessly on print media), and we ended up with this.

If you are using Internet Explorer 5 or up, do a print preview on the page. It should fit perfectly on one page if you change the margins to be 0.5 inches all around.

So, we took the template for our website, put content in place, split it in two, and Voila! it prints perfectly on high quality paper. Then we just cut it in half, and we have our flier.

Yes, dear, we are printing from HTML files. We got a higher quality logo for print; however, even this one is OK. The point is, we get the point across, we do not have to spend money on a professional designer and a professional print shop. (that is, until we _have to_ )

Cheers

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